McDonald's: The Superhero

In this award-winning global campaign, I played the Adult Son in a story about the evolving perception of fatherhood. The narrative uses a striking visual metaphor, a father wearing a superhero suit that slowly loses its pieces as the son grows and conflict arises. My pivotal scene features a heated discussion where, upon closing the door, the father loses his cape, the final piece of his hero identity. The arc concludes with a powerful 'full circle' moment at McDonald's, where witnessing another father and son restores the 'superhero' vision, emphasizing that the bond is the true hero of the story.